In the business world, there’s probably nothing as challenging and exciting as launching your very own startup. Most startups today have adopted digital marketing principles and strategies, but not all the weapons that digital marketers have in their arsenals are equally effective.
New and innovative brands are launching every day, but the path to success isn’t easy for them because of the rapidly growing competition. Not every new startup can plan for full-fledged marketing, above the line, and below the line as it often requires a significant investment. Startups often have limited budgets, which means they have to make the most of their money to market themselves and generate revenue.
Startup marketing is not impossible but you need to be sure before every step because of the limited resources. Think differently than others and be creative to get success.
With a well-defined strategy, all members of your team will be able to focus on the task at hand, allowing them to work more efficiently and productively so that they will be able to spend their time refining their duties.
Keep particular things in mind when handling the promotion of your startup through digital marketing:
Start right. The world of digital marketing is big and you might get confused with the different channels that belong to the platform. In the early stages of your business, it is important to set your goals, and this of course might vary depending on how you define success. At the same time think about who your ideal audience is or who you want your audience to be. If you’re still confused on how to pick the right channel for you, look into hiring a qualified digital marketing agency that will do the research necessary and create a strategy that’s suited for your business. To give your new startup a better chance of avoiding the common pitfalls, take time to thoroughly research other products on the market and gauge interest from your potential customers.
User experience (UX). Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company. Build user experience interest and knowledge by providing them quality content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.
Creative content. Content marketing focuses on creating (and sharing) content for your target audience. Unlike other advertising efforts or promotional messaging, this content isn’t just about selling; it should provide relevantly, valuable information people care about and actually want to engage with. Over time, content marketing can prove to be a cost-effective tactic that leads to big benefits for your startup. Not only can it help you attract (and convert) new customers, it’s also a great way to establish yourself as a trusted source for information in your field.
Online presence. Became more important and complicated than ever before. For you to promote your brand, a sophisticated website is needed to make your company’s visibility, not only as an informative one but a multi-functional one. An online presence gives your brand an ideal platform to communicate with consumers. It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors. More than just your website, your digital presence expands to all the touchpoints a consumer may have with your brand online.
Use social media platforms to raise brand awareness. Your online presence and identity begin with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.
SEO. Search Engine Optimization is a must for sustainability and when done properly, it is one digital marketing technique that will have a huge impact on your long-term business growth. An SEO professional will help you SEO optimize your site to boost your business, make your website mobile-friendly, and the last but most important thing to attract new customers.
Digital Marketing Strategies Startups Should Know
Social media marketing. Social media marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.
Best practices when implementing social media marketing:
- Complete your social profiles and pages with complete info, logos, and images.
- Join your niche-related groups to reach more people organically.
- Choose the right audience to target.
- Be responsive and reply to every message and comment.
- Use pixels to retarget interested people and convert them into your customers.
Email marketing. Email marketing is one of the most important and cost-effective techniques to grow startups. It is one of the few marketing techniques which you can start before the launch of your actual product or company.
Best practices when implementing email marketing:
- Create funnels to get more conversions.
- Write your email in simple language and keep it short.
- Break the content into small paragraphs and use subheadings.
SEM (Search Engine Marketing). Is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales. To run successful SEM campaigns, you need some expertise & experience to get maximum results out of it for your startup.
Best practices when implementing search engine marketing:
- Create a high-quality landing page with clear call-to-actions.
- Choose the right keywords to target.
- Set a bid cap and budget limit to avoid overcharging.
- Use Google Pixel for retargeting.
SEO (Search Engine Optimization). is one of the most cost-effective channels that deliver higher ROI than other marketing methods. Every startup should focus on SEO. It is the process of getting organic traffic from search engines without any added cost.
Best Practices to a used strategy with search engine optimization:
- Cost-effective but higher ROI.
- Long-lasting results.
- Increase your reach organically.
- Become a reputable brand.
Content marketing. Content marketing generates three times more leads than paid search, according to some research. It is a cheaper and effective strategy for your business.
Best practices to use when implementing content marketing:
- Cheaper than paid ads
- Helpful to create buzz for your startup
- Builds trust and authority for your brand
If you run a self-funded startup, marketing your business is key to the growth of your startup. There are a lot of strategies and channels through which you can promote your startup. In this day and age, when your audience is scattered across many different digital channels, it’s essential to have an omnichannel approach. There are so many channels out there, so test them out and see what works best for your business.
Developing a marketing plan to boost the visibility of your startup business, establishing a digital marketing presence through strategic positioning, and promoting your business will lead you to your desired KPIs in no time.
As a digital marketing agency in Saudi Arabia, SEOmoft helps startups achieve real business growth through digital means. From website development, SEO to creating and managing social media profiles, we provide companies with a comprehensive range of digital marketing services.
What are the other digital marketing strategies you know of? Let us know in the comments.