Driving traffic to your website is essential. Regardless of the quality of your website content and design, without visitors, all your efforts will be wasted. With a user base of millions around the world, Facebook provides incredible opportunities to increase your website traffic.
In fact, it is known that Facebook drives more website traffic than any other social platform, including Pinterest, Twitter, Reddit, YouTube, and LinkedIn.
More traffic helps boost your website’s ranking in search engines, which improves your online discoverability. Also, more traffic to your website means more opportunities to convert visitors into clients.
Facebook offers tons of tools and capabilities for you to connect with your audience regardless of the place and time. You can use it for anything. You can raise awareness, promote your products, provide customer support, or offer an avenue for your people to share ideas.
This article focuses on listing true and tried tips for getting traffic from Facebook to your website. Let’s dive in!
How to Get WebsiteTraffic from Facebook
Optimize your Facebook Business Page to Drive Clicks
Optimize your page in a way that engages people and makes them click through the link to your site. In the “About” tab write information that potential customers need to know. Include details that matter like the URL of your website. In addition to providing useful company information, emphasize your brand with a high-quality profile and cover photo. Take advantage of Facebook’s call-to-action buttons. These CTA buttons options include Book Now, Contact Us, Send Message, Call Now, Sign Up, Send Email, Watch Video, Learn More, Shop Now, See Offers, etc. If used appropriately most of these options lead people to your website.
Post Updates Regularly
Pique your audience’s interest by posting updates. Craft compelling text. The text you include with your links could win or lose a click. Describe the content in enough detail to give readers a reason to leave Facebook and click through your website without sounding spammy. Once you post a new blog, make it simple for people to share that content with others on Facebook. Including social sharing buttons provides one-step simplicity for people to share your content to their own timeline.
By consistently writing and posting fresh blog content on your website and posting links to that content in Facebook posts, you steadily provide your followers with something fresh and interesting, which keeps them coming back for more. Moreover, Google favors websites that frequently post new content, meaning that fresh content helps improve your website’s ranking in search engines.
Make Use of Social Proof
Whether you share posts to your timeline or run ads, use social proof in your content. Here are some forms of social proof that give your Facebook audience a reason to pay you a visit:
- Testimonials from your current users
- Case studies that show how your product/service helped people
- User base size
- Collaborations with influencers.
Drive-up Engagement With Contests
Contests are a brilliant means of driving traffic to your site if you’re being strategic with them. Social media is a good place to run contests. Make sure that your contest page has a Facebook sharing icon. Once people enter your contest from Facebook, require them to visit your blog, comment on your post, and share your contest. The following contest steps will drive blog traffic and engagement and get people to share your campaign.
Run Facebook Ads
Facebook Ads have unbeatable benefits for your business. Facebook Ads offer more advanced capabilities. It’s the next step after Boost Post. Boosting a post involves paying to promote a piece of previously shared organic content beyond its normal reach. When it comes to driving traffic to your site using Facebook, it’s usually best to opt for custom Facebook Ads over a boosted post. Boosting may be easier but Facebook Ads provide more control, which is always better. It allows you to choose different placements and use highly advanced targeting. More importantly, Facebook Ads gives you specific objectives to choose from that meet your specific goals. One of these objectives is Traffic.
What Facebook ad type drives the most traffic?
The different types of ads available on Facebook (also known as ad formats) are Image Ads, Video Ads, Carousel Ads, Collection Ads, Stories, Slideshow Ads, etc. Each of these ad types offers a different set of advantages if your ultimate goal is to drive traffic from Facebook to your website. At SEOmoft, we recommend testing to see which formats work best for you and choosing the most appropriate for your business.
Pick the best ad objective for driving traffic
There are three different objectives for Facebook Ads when you choose to create a campaign.
The traffic objective is specifically designed to generate website referral traffic and optimize considerable your landing pages and focusing on Ad Set type of traffic. When you set an objective to drive traffic to your website, Facebook’s algorithms will prioritize showing your ads to users with a strong history of clicking through to websites.
Optimize your landing pages for higher quality traffic
Knowing how to drive traffic to your website with Facebook isn’t very valuable if that traffic doesn’t interact with your site content. High traffic volumes might look good, but only if the visitor sticks around and does things on your site, like visit other pages, contact you, sign up for a newsletter, buy a product.
Here at SEOmoft, we recommend to not spam your audience — it costs a user nothing to scroll past your post, and if you don’t offer them any value, that’s exactly what they’ll do. Know your audience, and craft content that speaks directly to them. Also, people love when brands like and reply to them — it’ll humanize your business, and keep people coming back for more content.
Implementing the tips above can help you increase your traffic as soon as possible. Once your traffic has started to improve, it’s time to think about conversions.
Social media marketing needs constant conversion rate optimization. At SEOmoft, we stay alert as we fine-tune your campaigns. We’ll make sure your social media ads run within budget. We deliver the best possible conversion rate for your campaigns with constant A/B testing, targeting, and audience building.
We help you transform web traffic into revenue growth.