Without a doubt, SEO has evolved significantly over the past years, but there’s one thing that hasn’t changed, backlink generation as an important SEO ranking factor. Building backlinks is one of the best strategies to boost traffic and domain authority. As a website owner, you must learn how to get backlinks to your website. Some businesses spend a lot of resources to gain a single link on high-quality websites. But not all businesses can afford to buy backlinks. For owners of new businesses, getting backlinks might seem out of reach.
Why Do You Need Backlinks to Your Website?
Getting backlinks for your website is one of the factors Google and other search engines use to determine your search engine optimization ranking. Backlinks also foster brand recognition by reaching people who might not otherwise be aware of your business. When you know how to get backlinks to your website, you’ll be empowered to improve your website’s domain authority. Domain authority is a metric that determines how powerful your website is with search engines. Small businesses and new websites in the early stages of growing traffic have low domain authority. When high domain authority websites link to your website, it tells the search engine crawlers that your linked-to website is valuable. To improve visibility on search engine results pages (SERP), you need high-quality backlinks.
Practical Tips for How to Get Backlinks to Your Website
You have already written and published your content. Perhaps the question in your mind right now is, “how do I get backlinks to my website?” This can be the hardest part of SEO, especially for small startups. Many website owners don’t know how to score a backlink from high-domain websites. But, a variety of tactics and link-building strategies can help your website earn high-quality backlinks and improve ranking.
Here are seven of the most practical tips to get you started as you consider how to get backlinks to your website:
Convert unlinked brand mentions to links. You might find people mentioning your business across the web without linking to you. That’s a missed opportunity to get quality backlinks to your website. Unlinked brand mentions are one of the easiest backlink-building opportunities for your link-building campaign. These people already like your brand and understand what you do, that’s why they mentioned you.
Help a reporter out (HARO). Is an online platform that helps journalists get feedback from the public to use in their stories. Haro connects journalists seeking expertise to include in their content with sources who have that expertise. With HARO, you can generate more backlinks on authoritative news sites and reporters get relevant content.
Write guest blogs for external publications. Your first concern should be to bring people to your website. But unique, valuable content makes people stick around. And low-quality, spammy content will hurt your backlinking efforts. One of the best tips on how to get backlinks to your website is to submit guest posts to well-established websites with high domain authority and lots of traffic. Even the Google guest contributors on its Google Analytics blog.
Check out your competitor’s backlinks. You probably know that it’s important to gather as much information as possible about your competitors. This empowers you as a blogger to decide if the most effective SEO and digital marketing techniques that work for them will do the same for you. Spying on your competitors’ link-building strategies can give you ideas about how to get backlinks to your website.
The broken link-building method. With the broken link method, you contact a webmaster to report a broken link on their webpage. At the same time, you recommend a link to your website as an alternative to the broken link. The chances of getting a backlink to your website are high since you’re helping them improve their page’s quality by reporting the broken links.
Share infographics. An infographic is a graphic representation of information or data. Visual data is easy to understand and share, which puts them among the most popular methods to drive traffic to your website. Just as there are countless ways to make visual content a part of your blog, there are countless ways to incorporate infographics. The solution that’s right for you depends on the goals you want to achieve and the audience you’re trying to reach.
Legitimize Your Website. Content marketing requires you to prove to your visitors that your website is trustworthy. They want to feel safe interacting with your website. When it comes to building backlinks, you can use any of the strategies above. The winning edge in search engine results pages (SERPs) goes to marketers who know how to implement these backlink-building techniques.
Why are backlinks important?
While there are 200 known Google ranking factors, backlinks count as one of the most important for Google search. That’s because a link to another website is more than just a link, it’s a vote of confidence, a recommendation, a way for publishers to say to their readers. It’s incredibly difficult to get that kind of endorsement, especially for small businesses or startups. But if you want to boost your SEO performance, you need to make sure you consistently earn high-quality backlinks to your website, better and faster than your competition. Earning high-quality backlinks is probably the most challenging part of SEO, and you should link with:
Authoritative – The site has an authoritative backlink profile (many votes of confidence), generates a lot of traffic, and even ranks well in the SERPs itself.
Relevant – The referring page tackles a similar topic or niche. If your technology company’s homepage gets a backlink from a blog post on “how to golf,” this would not be seen as a relevant or quality backlink.
Unique – You will get an edge if the site refers to you but does not refer to your competitors. Otherwise, the backlink may be good to have, but it’s table stakes.
Natural – The link is not sponsored, the anchor text is not branded or spammy, and the referring page has a natural number of links on it.
Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs. They help build your page authorities and site’s domain, which contribute to search result rankings. However, the significance of backlinks goes beyond a lot of benefits. Where you place your backlink matters a lot.
Getting backlinks is just like getting social proof for your authenticity and credibility. When Google analyzes your site and finds robust quality links providing back to your content, it realizes that you are trustworthy.
They are valuable because they are directly related to topics and keywords on web pages. At SEOmoft we provide link-building services and we know exactly how to use the right techniques to link and do it the right way.