Technical SEO Services

 

Technical SEO refers to website and server optimizations that help search engines crawl and index your site more effectively to improve organic rankings. Search engines give preferential treatment in search results to websites that display certain technical characteristics, for example, a secure connection, a responsive design, and technical SEO is the work you need to do to ensure your website does so.

 

You might have superb content and marketing but, if your site is beset with technical flaws that hinder search engines, your SEO performance will suffer. SEOmoft’s skilled and long-established technical team can help support you with a wide range of technical SEO challenges.

 

How technical SEO can boost your online presence

Technical SEO involves the technical optimization of your website, including the site structure, navigation, load speed, and link structure. Without a fast, functional, and user-friendly website, no amount of content or backlinks will be enough to maximize your rankings. No matter how engaging your web design or informative your web content is, Google will not rank your web pages if the technical elements of your website are not properly set up. Investing in technical SEO is essential for any brand that wants to rank higher, it also creates a better web experience for your organic visitors. 

Start ranking higher and more often for the keywords that matter most in your industry with our technical SEO services. SEOmoft experts will improve your website with the next technical SEO activities:

  • Mobile performance optimization;
  • Clear & easy navigation;
  • Sitemap optimization for a better indexing process;
  • Updated SSL certificate for a secure website;
  • Solving broken links and 404 pages;
  • A faster loading speed  (under 2 seconds).

Technical SEO Solutions

technical aspects

SSL Certificate. Secure Sockets Layer is a security technology that creates an encrypted link between a web server and a browser. HTTPS establishes an encrypted connection between a web server and a browser. It also authenticates the server you are connecting to and protects transmitted data from unintended recipients and hackers. If your website does not meet HTTPS requirements, not only does it affect your security but your brand image. Security ensures client trust and also motivates your target audience to come back to your site now and in the future.

 

Mobile-friendly. A responsive website design adjusts itself automatically so that it can be navigated and read easily on any device. Google uses mobile-first indexing. This means Google will index the mobile URL of your web pages for their rankings. This is because the majority of search engine users are searching on their mobile devices. Thus said a responsive mobile-friendly website is a better way of ranking in the search engines and improving visibility.

 

Loading speed. Search engines prefer sites that load quickly. Page speed is considered an important ranking signal. There are several ways you can speed up your site. 

  • Use fast hosting;
  • Use a fast DNS provider;
  • Minimize  the HTTP requests and keep the use of scripts and plugins to a minimum;
  • Use one CSS stylesheet;
  • Optimize images;
  • Leverage browser caching;
  • Identify slow loading pages;
  • Reduce redirectors;
  • Ensure your image files are as small as possible (without being too pixelated);
  • Compress your web pages.
sitemap guide
technical analytics

XML sitemap. An XML sitemap is a file that helps search engines to understand your website whilst crawling it and telling search engines exactly where each page is. Sitemaps also communicate to Google which main pages should be crawled more frequently than others. Technical SEO elements like sitemaps are more advanced concepts, so it is better to work with SEO specialists prior to generating an XML sitemap for your website.

 

Structured data markup. Structured data markup, or schema.org, is a standardized HTML code that makes it easier for Google engine crawlers to crawl, organize, and display your website content. There are different types of structured data markup that you can implement on your web pages depending on the types of rich results you seek, but some of the most common are breadcrumbs, logos, local business, site links, and others. Structured data will help Google’s web crawler find the specific content to include in the enhancement or rich result. 

 

Google Search Console. When you are ready to launch your website, you should submit its XML sitemap to Google Search Console. You should be using Search Console to constantly adjust and improve your SEO efforts. Together with Google Analytics, the data insights will help you forge the right direction for your digital marketing strategy.

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    FAQs about technical SEO

    Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. 




    A technical SEO audit provides a thorough overview of all areas of weakness that will prevent a website from maximizing its organic search potential. It basically checks the health of a website and finds out what fixes might be needed to improve it.




    The primary benefit is to ensure a website is performing optimally. Technical SEO is not just about satisfying search engines; many optimized elements are essential for real users. An optimized website means there is less chance for a user journey to break down.



    There is a vast spectrum of elements that fall within the technical SEO with some being more complex than others. Typical activities include fixing broken links, duplicate content, utilizing schema, optimizing site speed, and so on. 

    A technically sound website is fast for users and easy to crawl for search engine robots. A proper technical setup helps search engines to understand what a site is about and prevents confusion caused by duplicate content. Moreover, it doesn’t send visitors, nor search engines, into non-working links.