Technical SEO Services
Technical SEO Elements
SSL Certificate. Secure Sockets Layer is a security technology that creates an encrypted link between a web server and a browser. HTTPS establishes an encrypted connection between a web server and a browser. It also authenticates the server you are connecting to and protects transmitted data from unintended recipients and hackers. If your website does not meet HTTPS requirements, not only does it affect your security but your brand image. Security ensures client trust and also motivates your target audience to come back to your site now and in the future.
Mobile Optimisation. A responsive website design adjusts itself automatically so that it can be navigated and read easily on any device. Google uses mobile-first indexing. This means Google will index the mobile URL of your web pages for their rankings. This is because the majority of search engine users are searching on their mobile devices. Thus said, a responsive mobile-friendly website is a better way of ranking in the search engines and improving visibility.
Loading Speed. Search engines prefer sites that load quickly. Page speed is considered an important ranking signal. There are several ways you can speed up your site.
- Use fast hosting;
- Use a fast DNS provider;
- Minimise the HTTP requests and keep the use of scripts and plugins to a minimum;
- Use one CSS stylesheet;
- Optimise images;
- Leverage browser caching;
- Identify slow loading pages;
- Reduce redirections;
- Ensure the size of image files is reduced;
- Compress your web pages.
XML Sitemap. An XML sitemap is a file that helps search engines to understand your website whilst crawling it and telling search engines exactly where each page is. Sitemaps also communicate to Google which main pages should be crawled more frequently than others. Technical SEO elements like sitemaps are more advanced concepts, so it is better to work with SEO specialists prior to generating an XML sitemap for your website.
Structured Data Markup. Structured data markup is a standardised HTML code that makes it easier for Google engine crawlers to crawl, organise, and display your website content. There are different types of structured data markup that you can implement on your web pages depending on the types of rich results you seek, but some of the most common are breadcrumbs, logos, local business, site links, and others.
Google Search Console. When you are ready to launch your website, you should submit its XML sitemap to Google Search Console. You should be using Search Console to constantly adjust and improve your SEO efforts. Together with Google Analytics, the data insights will help you forge the right direction for your digital marketing strategy.
Technical SEO FAQs
Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. Making a website faster, easier to crawl, and understandable for search engines are the pillars of technical optimisation.
A technical SEO audit provides a thorough overview of all areas of weakness that will prevent a website from maximising its organic search potential. It basically checks the health of a website and finds out what fixes might be needed to improve it.
The primary benefit is to ensure a website is performing optimally. Technical SEO is not just about satisfying search engines; many optimised elements are essential for real users. An optimised website means there is less chance for a user journey to break down.
There is a vast spectrum of elements that fall within the technical SEO with some being more complex than others. Typical activities include fixing broken links, duplicate content, implementing schema mark up, optimising site speed, and so on.
A technically sound website is fast for users and easy to crawl for search engine robots. A proper technical setup helps search engines to understand what a site is about and prevents confusion caused by duplicate content. Moreover, it doesn’t send visitors, nor search engines, into non-working links.