Pay Per Click (PPC)
Advertising Services

PPC advertising services management

pay per click optimization

In the digital age, it is absolutely essential for your business to have an online presence, you should be constantly seeking to get your business noticed online by potential customers. PPC advertising services are a popular and effective way to increase your website’s visibility and traffic.

Pay-Per-Click (PPC) Management if planned and executed correctly can be by far the most cost-effective and most measurable way of advertising.

We filter and target the right audience by a specific service/product, as well you could consider creating separate campaigns with ads tailored to each function. Our team will create relevant and interesting ads for your target audience. We create ads that are written in a clear and compelling message by using an industry-specific language that customers can relate to, words and phrases that catch people’s attention and evoke emotion encouraging people to act.

We can lift the current CTR by making sure your landing page (the place where someone goes when they click) matches your ad.

Goals of PPC advertising services

Pay-per-click advertising services are proven to be a reliable and profitable channel for tons of B2B, B2C,
nonprofits, and other companies seeking quick, quality traffic and conversions. A successful PPC campaign begins with a strategy.
You need to know what you want to accomplish. What is your goal? A PPC program can actually consist of many different goals.
The most common PPC goals include:

Brand Awareness

Leads / Sales

Remarketing

Google Ads

Google Ads is the foremost effective channel for advertising that delivers instant traffic by placing you at high positions on search engines. Google Ads enrollment additionally provides you with the flexibility to check keywords, complementing your existing SEO methods. Impression, click, and conversion keywords can be used to advise SEO strategy and content marketing efforts.

Our goal is your success which means, running campaigns, generating click volume, and measuring performance, in addition, to boost sales and online presence.

Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.

ppc advertising agency
ppc management agency

Facebook Ads

Facebook advertising works on a pay-per-click (also known as the cost-per-click (CPC) advertising model) where you have to pay the network every time a user clicks an ad.

Setting up a Facebook campaign takes little time and can yield excellent results for your business. Facebook advertising helps marketers increase visibility for their ads, build brand awareness, and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.

Facebook ads pros:

  • Ability to create your own custom audience based on multiple targeting options;
  • Powerful remarketing ability, you can call back visitors with the help of precise remarketing lists based on social visits or specific website visits;
  • Choose from multiple ad formats to create ads for lead generation, brand awareness, and direct sales;
  • Average CTR is lower than Google Ads, it’s as low as 0.9%. 

When you launch campaigns on Facebook you get to take advantage of the network’s growing user base, targeting options, audience insights, and various ad types helping you get more bang for your advertising buck.

Instagram Ads

Instagram advertising is used to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).

Instagram marketing services offer brands an opportunity to launch tailor-made content marketing campaigns so as to match their respective business objectives. If you are looking for a platform to generate leads, boost engagement, and drive sales this is the best marketing platform to invest in. In order to run ads on this platform, users get a variety of options to choose from based on their ultimate goals and requirements. Instagram ads are evolving with time and are a great way to reach and target people who matter the most to you and your business.

SEOMOFT knows how to get the very best out of these advertising platforms, so if you want to advertise your business on one or many, then we have a strategy for your business. We tailor the campaign to suit the client’s specific needs and target the relevant traffic.

online advertising services

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