Our Ecommerce SEO Services

For any e-commerce store, ranking at the top of search engines is a high priority. E-commerce SEO can help you achieve this. It will help you grow your business, make the search process more convenient for your audience, and generate increased traffic on your website.

SEO is a machine that pushes qualified traffic into your store. Traffic that converts. Traffic that generates revenue. As an online store owner, your aim should always be to increase its authority, so you can rank all your pages better.

SEOmoft does e-commerce SEO right. Our strategies will help you rank highly and your pages to provide the best solutions for user’s search intent. Optimizing your e-commerce site can yield an ongoing, free source of high-converting organic traffic to your site.

ecommerce seo services

E-commerce SEO benefits

seo strategy for ecommerce websites
  • Driving brand awareness. E-commerce sites need search engine optimization for low-cost brand awareness. An appearance on the first page of search results or in Google’s Answer Box could be the first time a shopper has stumbled across your brand.
  • Improving the user experience. A website created with user experience in mind drives conversions and improves rankings. Keywords provide a window into shoppers’ desires. They want something; that’s why they’re searching. A website that fills this desire is more likely to make the sale. This, in turn, can improve rankings, because the user experience is a key ranking factor. If Google assumes your site isn’t relevant for that query or is otherwise undesirable it can hurt your rankings.
  • Minimizing paid search costs. SEO-optimized content should benefit Google Ads campaigns. Google’s Quality Score measures the relevance of ads to landing pages, to determine the cost per click. Optimized landing pages have a higher Quality Score which means lower click costs and higher performance in organic search. SEOmoft helps you to optimize landing pages for better a quality score, lower click costs, and higher performance in organic search.
  • Creating long-lasting value. SEO is an investment in long-term performance. Unlike advertising, its value does not stop when the campaign ends. SEO is a never-ending cycle of optimization projects, focused on the content, design, or technology that makes up your site. Each project will likely have long-term value, elevating organic search performance for months or years.
  • Capturing the long-tail keywords. Long-tail keywords and long phrases tend to convert at a higher rate than other keywords. Ecommerce sites are typically well structured to target those long-tail searches because they’re built hierarchically on increasing levels of detail. For example, a common click path for a building materials shop might be Building Materials> Building materials used inside> Household goods > Brushes> Metal Brush > Metal Silk Brush. Those pages are deeper in the click path and match well to long-tail keywords.
  • Expanding remarketing audiences. We recommended starting your remarketing campaigns so you can then expose display ads to those shoppers when they leave your site and continue their journeys. The more people you drive to your site, the larger your remarketing audiences will be.
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Our process of e-commerce SEO

Keyword Research

Site Architecture

SEO On-Page

Technical SEO

Content Marketing

Link Building

Keyword Research

Keyword Research is the first step in an Ecommerce SEO campaign. We’ll not only target keywords that are fairly easy to rank for, have decent search volume and have high conversion rates, but also take into account the buyer’s intent (commercial intent).

Site Architecture

Ecommerce site architecture is how you set up your navigation, category pages and product pages. We’ll ensure to make it simple and scalable and that the most relevant content is in front of the user and the number of times they have to click to find it is reduced to 3 clicks.

SEO On-Page

On-Page SEO is all about making sure your keywords are in the right places. It’s just a way of ensuring Google knows exactly what your page is about. We focus on On-Page SEO for Ecommerce category pages, product pages and blog content.

Technical SEO

Our team of experts pays close attention to all technical details and closely examines every page for any issues. Through technical SEO we help to secure the efficient crawling of the website by search engine bots.

- Fixing duplicate content.

- Finding deep or orphaned pages.

- Finding keyword cannibalization error.

- Solving the international alternative techniques.

Content Marketing

We make sure that your content marketing strategy covers the 2 most important aspects: consistency and relevance. Content is one of the easiest and most effective ways for your online store to rank for more keywords and build more backlinks. In general, content marketing is the creation of content in various different formats like written articles, tutorial videos, infographics, and the sharing of that content to targeted audiences with the goal of building your brand.

Link Building

Having lots of quality links from other websites with high authority domains helps improve rankings for your ecommerce website and for it to appear on the map pack. We make sure to use the most effective link-building methods.

Keyword Research is the first step in an Ecommerce SEO campaign. We’ll not only target keywords that are fairly easy to rank for, have decent search volume and have high conversion rates, but also take into account the buyer’s intent (commercial intent).

Ecommerce site architecture is how you set up your navigation, category pages and product pages. We’ll ensure to make it simple and scalable and that the most relevant content is in front of the user and the number of times they have to click to find it is reduced to 3 clicks.

 

On-Page SEO is all about making sure your keywords are in the right places. It’s just a way of ensuring Google knows exactly what your page is about. We focus on On-Page SEO for Ecommerce category pages, product pages and blog content.

Our team of experts pays close attention to all technical details and closely examines every page for any issues. Through technical SEO we help to secure the efficient crawling of the website by search engine bots.

 

Having lots of quality links from other websites with high authority domains helps improve rankings for your ecommerce website and for it to appear on the map pack. We make sure to use the most effective link-building methods.

 

We make sure that your content marketing strategy covers the 2 most important aspects: consistency and relevance. Content is one of the easiest and most effective ways for your online store to rank for more keywords and build more backlinks.

 

Get now a comprehensive free website SEO audit report