Search engine optimization is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way.
Staying on top of SEO takes a lot of research and experimentation. Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue.
Effective SEO techniques that leverage performance and results
- User Experience
- Voice Search
- Readable Posts
- Topic Clusters
- Longer Content
- Local SEO
- Technical SEO
- Diverse Backlink Portfolio
Improve User Experience
Many factors influence user experience which in turn can make or break your business. Every step you take to improve user experience optimizes the conversion funnel. Not only the design and content of the website are important, how your website is developed and maintained are equally significant. A well-optimized website simply means more money.
Optimize for Voice Search
There are big differences in how voice search and text search are used, and thus how you should be optimizing for voice search. It’s also safe to say that voice search is an important thing today and something you should be taking into account in your SEO strategy.
Design for Mobile-First
As a result, any new site you build should focus on the mobile experience. If we are looking at things in terms of market share, mobile has taken the lead at just below 55 percent of the market, with desktop devices taking up 42 percent. How it appears and performs on the desktop is still important, of course, but mobile needs to come first.
Create Easy to Read Posts
It is very important to write quality content with the right formatting, to have compelling delivery, and error-free grammar and spelling. Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. Make sure that your text is easy to read. Don’t make your text more difficult than you have to. Avoid long sentences and write clear paragraphs. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily.
Focus on Topic Clusters
Content clusters provide contextual support for all pages within a group, while also laying the foundation for a strong internal linking structure. The topic cluster model makes both your SEO program and your content calendar more efficient to help you squeeze every drop of value out of your digital marketing efforts. Pillar topics align your website’s content with your inbound marketing goals so users get a more holistic brand experience that just feels right.
Write Longer Content
Longer content tends to accumulate more backlinks, which can often translate to better rankings and provide more traffic. Good long-form content tends to be more useful and comprehensive than short content, and the more useful and comprehensive it is, the more value it provides. In other words, Google doesn’t just interpret queries and send people to a relevant SERP, it also determines whether or not the page’s users find hold content that satisfies them when they click on it.
Build and Optimize Local Landing Pages
By using local search optimization strategies, businesses can improve their visibility in local search results for terms related to their business, products, or services. The only way to make sure you’re reaching the shortlist of Google’s SERP is to actively target those keywords on your website — preferably with a local landing page. Local SEO helps people to find information about your business quickly and easily, putting them one step closer to a transaction.
Never, Ever Overlook Technical SEO
You could be doing everything right, but if your site’s not technically sound, it may be underperforming, for advanced search engine optimization techniques you need to consider technical SEO. Prioritizing it, Google will understand that you have a website of high value. After all, search engines want to present users with the best possible result for their chosen keywords, and effective technical SEO is a way to ensure your website meets the requirements.
Create a Diverse Backlink Portfolio
Keep in mind, though, that quality matters. Spammy links can hurt your site, while links from older domains have been shown to pass more value than those from newer sites. Now, if there is an SEO practice and techniques that has stood the test of time and still delivers great results, it’s building backlinks.
Effective SEO techniques help you to drive more traffic. SEO is a great opportunity for your business to drive traffic and leads to your site. There are numerous steps you can take to improve your SEO ranking and your campaign overall. When you have a successful SEO plan, you can drive far more credible leads for your business.
At SEOmoft, we know how to create SEO plans that drive better traffic and results. We’re a full-service digital marketing company with experience creating customized SEO plans.