A lead capture page is the start of the conversion process. Once you capture your visitor’s contact information, you can nurture the lead throughout the sales cycle. The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. A landing page can be your homepage or can be a standalone page created for a specific campaign, sale, or product. A landing page design includes a perfect balance of text, multimedia, design, colors, and everything to grab visitor’s attention in the first attempt. Creating a competitive landing page that converts well is not an easy task. There are many important elements to keep in mind, based on the science of psychology and a good intuition of what your customers want.
Essentials for a Converting Landing Page
Unique selling proposition (USP). Set clear expectations for your customers and pinpoints why you are the company of their dreams. It’s not about elaborating features, but rather your one-of-a-kind brand promise to your customer. Just being in the room isn’t enough to be noticed. To stand out from the crowd, your USP needs to clearly outline who you are and how your offer will benefit your visitors.
Compelling benefits. The benefits of your offer follow directly from the unique selling proposition and provide a more detailed description. By distilling product features into clear, simple benefits, your brand ensures that any visitor will immediately understand why your products are better in comparison with the competition. The features describe what your product or service does, the benefits describe the problem you are solving.
Social proof. You may use social proof on your landing page by providing a count of the number of signups, by using social signals from public networks, showing awards from reputable organizations, or by using some customer testimonials and customer reviews.
Strong calls to action (CTAs). The best lead generation landing pages convince users to take action. Keep CTAs short, sweet, and action-oriented. Make design choices that guide the user to the CTAs, or use popup options with caution. Your calls to action are the place to make use of an eye-catching accent color.
A/B testing. Once you’re done with the landing page design, test it internally with the team and make sure every function is properly working. Check on various devices for perfection as well as to ensure if it fits all screen sizes. Compare two different versions of the same landing page to see which one performs better. When you have a clear winner, set it as your new control and test alternate versions against it moving forward. Over time and through successive A/B testing, you’ll have high-converting lead generation pages
High-Converting Landing Page Benefits
How you engage first-time site visitors could either kickstart a successful customer journey that slowly guides a prospect through the sales funnel or completely turns away a viable sales lead.
The benefits of high-converting landing pages are:
Generate leads and conversion. Landing pages help create more qualified leads and result in higher conversion rates when pairing compelling downloadable assets with form fills.
Promote new products and services. Creating a dedicated landing page for that feature, tool or technology really shines a light on the value it adds to both your product and your customers.
Build credibility. Landing pages that take a problem/solution approach demonstrate to site visitors that your company can provide relief for whatever pain point they’re coping with customer testimonials and showcasing.
Increase your search traffic. An optimized landing page that is search-friendly, uses targeted keywords, has a great design, and follows search engine optimization best practices will drive more organic traffic to your site.
Final Thoughts
Using the best practices discussed will make sure that your landing pages are always geared to success. Remember a clear value proposition and positioning across your whole website and use content and calls to actions that engage the visitor from the moment they land on your page.
At SEOmoft we are focusing on the right content, design, and approaches, that will help you avoid being too promotional and will earn you the right kind of blend. Concentrating on driving quality traffic will help you make your lead generation as efficient as possible and with the right kind of technology, you will be able to create a system that you can start justifiably call a lead generation machine. A website’s landing page works exactly like a commercial or a film teaser that excites up users to dig deeper, further. So, make sure you have all the elements to win the game from the information provided above.