SEO Services for Law Firms

More and more potential clients are using online search to choose their legal representation. Your law firm’s business success increasingly depends on how easily potential clients can find you online. In the following article, our SEO experts explain what SEO activities will benefit your business and how to attract and convert new clients via free search engine traffic. Businesses need the best resource to answer searchers’ queries and intent and showcase the business’s expertise. A website, no matter what business you’re in, is the central hub for your search engine optimization strategies. It’s the foundation of everything you’ll do to put yourself in front of your ideal prospective client, as well as create and promote your brand.

law firm rank

Why should law firms perform SEO activities?

If you wish to run a successful law firm, you not only need a good team of lawyers but you also need a consistent inflow of new clients as well. There can be various ways in which you can market your law firm. However, the best way to be found online is by investing in professional SEO services. This way you can get more organic traffic to your website and will eventually reduce the cost of advertising your firm.

Not only can SEO help your law firm rank higher in the search results, but it can increase website engagement and generate more leads for your business. Ranking at the top of the search doesn’t happen overnight, and it usually doesn’t happen without improving your site’s SEO. 

Law firms need to take a tailored approach to traffic generation as this being the main struggle lawyers face in attracting local clients. Having a website is not enough, you need to optimize your website to drive reliable and sustainable traffic to it. With special search engine optimization activities, you can increase awareness of your law firm’s brand and drive leads to your website.

How local SEO efforts benefit law firms?

Today, law firms have significant opportunities to benefit from digital marketing strategies. Local SEO is like a bridge that, if built correctly, will provide a strong connection between prospective clients and your law firm. In other words, if becoming the most sought-after law firm in town is the ultimate goal, local SEO can help make it happen. Beyond increasing a law firm’s rankings in the search results, local SEO works to draw in more traffic that’s likely to convert into qualified leads. 

Some of the benefits of local SEO for lawyers and law firms include:

-Outranking local competitors and improving click-through rate;

-Driving more phone calls through Google My Business and other local listings;

Generating new traffic through high-quality localized content;

-Turning existing and new site traffic into leads (phone calls and form fills);

-Collecting more positive client reviews to improve online reputation;

-Solidifying your law firm as a reputable authority.

Outrank local competitors

SEO works to optimize your site for your target keywords and get it to outrank your competitors. In order for your website to be on Page 1 and have a visible presence in local search – invest in a professional content and SEO strategy, and more potential clients can find you and choose your firm ahead of your competitors.

Drive more phone calls through Google My Business

While your website can take up one spot in the search results, you can also drive clicks by having an optimized Google My Business profile. Users can click on your website link or give you a call using the number included in your GMB profile. Leverage local SEO to improve your local presence and create more opportunities for potential clients to find you online.

Generate new traffic through localized content

Use your blog to provide valuable information to your audience, generate more traffic through keyword targeting, and convert traffic into leads. The content can attract users who are searching for relevant terms for your business and guide them down the lead generation funnel.

Turn existing and new site traffic into leads

Don’t just drive traffic to your website but convert it. Include compelling calls-to-action, optimize web copy, call buttons, and form fills to entice users to contact your firm. Traffic is just one part of the equation. Make sure your strategy includes lead generation so you can see a direct return on your investment.

Collect more positive client reviews

Positive reviews show users that your law firm can be trusted and will provide high-quality services. Which can further increase traffic and generate more leads. If you have more positive reviews than a local competitor, this may lead you to outrank them. Plus, users will be more likely to choose your firm over one with negative (or no) reviews.

Solidify your law firm as a reputable authority

By improving your online presence with SEO, you show your competitors that you mean business. Thus opening the door to new partnerships and opportunities. Being visible you could land new, high-paying clients, be invited to speak at industry events, get your name in legal publications, and so much more.

What SEO activities to complete for your law firm

SEO for law firms is a marathon, not a sprint. Don’t expect to see your law firm’s search engine rankings improve right away. Be patient. Keep focusing on writing great new content that’s relevant to potential clients, building backlinks, following search engine updates, and generating positive client reviews. So what exact SEO activities to complete you may ask. To answer this question, below we list the most important ones that will help your website rank higher.

Secure your website. If your website isn’t currently using HTTPS protocol, that needs to jump to the top of your priority list. This tells your website visitors that they’re interacting with the proper server and nothing else can alter or intercept the content they’re viewing. Without HTTPS a hacker can change information on the page to gather personal information from your site visitors. Being vigilant and implementing the right systems will help set your business up for success.

Improve mobile-friendliness. To be effective you need to make sure that your content is ready for the users and easy to engage with regardless of the device. You also need to be sure you’re keeping up with the changes search engines make to stay on top of your SEO game. A mobile-friendly website is an important part of a successful online business. Having a mobile-friendly site means being able to engage with the majority of your target audience.

Implement easy-to-use website navigation. You want everyone who visits your site to have a good user experience, right? Website navigation allows visitors to flow from one page to another without frustration. If you’ve done your job well, visitors leave your site with the intention of returning and buying your services or signing up for your email list.

Optimize your content. Your law firm website should contain optimized web pages that describe your services, but you should also have blog articles that draw in potential clients. This is where you can get a bit more creative with your content ideas. Brainstorm some topics and then use keyword research tools to determine the search volume and competition for these terms. Then you can turn them into content and blog posts.

Generate high-quality backlinks. Getting backlinks for your website is one of the factors Google and other search engines use to determine your search engine optimization efforts. Also, the impression, credibility, and authority that your law firm has online when compared to other law firms are influenced by the number of external website domains and pages referring traffic to your website.



With the use of good SEO services, you can make your law firm website rank on the top of the result page. The benefits of law firm SEO go far beyond traffic and lead generation; law firms can solidify themselves as absolute powerhouses in their niche. If you have a law firm and haven’t invested in SEO, today is the day to start. You could be leaving loads of money at the table by not optimizing your website and dominating local searches. SEOmoft experts will increase your chance of getting more leads and clients. By staying on top of the latest in SEO and implementing smart strategies, our experts can help bring your firm’s SEO to the next level so you can grow your business faster and easier.