Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. Creating or adapting your SEO lead generation strategy to keep up with evolving trends is not only going to ensure your ongoing marketing efforts stand a great chance of succeeding in an oversaturated market, but it will also help future-proof your web content by maximizing the opportunities to gain new leads with a strong online presence and a great user experience.
How to Use SEO for Lead Generation
First, it’s important to clarify that SEO and lead generation are not one and the same. SEO is focused on increasing web traffic. Lead generation is focused on increasing the number of clients/potential clients for your business. However, SEO can complement lead gen efforts by driving awareness for your company via organic traffic to the site.
In this guide, we’ll cover the ways in which you can effectively utilize SEO to help with your lead generation efforts.
Boost Lead Generation With The Following SEO Techniques
Improve page loading speed. Fast-loading pages aren’t just important for the user experience. Page loading speed directly impacts your bottom line. The faster your pages, the higher your conversion rate and sales revenue are likely to be.
Evolve your content marketing strategy. Create content that takes into account your target customers’ search intent; then, write the best piece of content possible responding to that search intent. Follow these steps to thoughtfully plan your content marketing strategy:
- Craft intentional titles with those keywords;
- Design the best pages for the searcher.
- Target transactional keywords with the right search intent;
This will make sure you’re putting out content that people are looking for, which means a larger, more engaged audience.
Step up your on-page SEO game. A combination of technically sound and rightly done on-page SEO with other online marketing channels is better as it covers all the aspects of a successful marketing campaign.
This will make sure you’re putting out content that people are looking for, which means a larger, more engaged audience.
Step up your on-page SEO game. A combination of technically sound and rightly done on-page SEO with other online marketing channels is better as it covers all the aspects of a successful marketing campaign.
Benchmark your competitors’ performance. Keep a record of your competitor’s positions in search for the same or similar queries and analyze how well that page performs. If a competitor is performing better than you for the same search terms, dig into why this may be.
Understanding how similar content performs will help you parse out effective strategies for your own efforts and can highlight aspects of your current strategy that need updating.
Use local SEO strategies. Getting ahead of the competition isn’t easy in today’s business world, especially on the local level. Local SEO can be just the thing you need to get an edge and generate more leads than ever.
Make sure you cover the basics like claiming your Google My Business listing, finding the best keywords, and making sure your contact info is clear and consistent. For even better results, build your inbound links and get into the nitty-gritty of your website with schema, titles, and meta descriptions. The more time and effort you invest in this, the better the results.
Leverage link building. Links are valuable because they underscore your brand’s relationships with other companies. If you can demonstrate that you’re a trusted associate of those brands, that’s a point of connection. People are more likely to trust companies that are affiliated with a brand they already like and use, so you need to leverage your relationships — create them, grow them, and protect them.
Link building isn’t just about marketing or page rankings; it’s a means of closing the wide loop of the web. Potential customers may not stumble upon your site, but they’ll explore many corners of the online world. You need to get your business out there – if you’re going to generate leads. Pave the way, and let potential customers follow the path from wherever they begin.
Generate positive reviews. Customer reviews and testimonials are very important to a business to create a positive impression, however, it is a task that is overlooked. Ask customers who have worked with you for a long time, or have had a great experience to leave you a review on google, or even a testimonial for your website. This can definitely help to generate more leads in the future.
Closing Line
SEO itself is constantly evolving, and generating a steady flow of qualified leads is every marketer’s eternal priority. Lead generation is the backbone of your digital marketing efforts – without high-quality leads, your business will cease to grow, and your operations will collapse. By leveraging the power of SEO, you can significantly improve your chance of getting more high-quality leads for your business not only in the short-term but in the long-term as well. If this sounds like a lot to do, we’re here to help you generate more exclusive SEO leads.